This article on The Long Tail describes perfectly what we're trying to do with Media Volunteer. People do have loads of spare cycles. At the best of times, people will blog or create new content. Most people just click and watch more YouTube videos. Media Volunteer will offer them an easy way to spend just a few minutes putting their spare cycles to really positive use.
The only challenge is to convince people that they want to invest their time with us. That's not even that hard.